During my postgraduation in Product Design, I was invited to develop a front door handle collection for Alualpha - a Portuguese renowned company founded in 1985. This was an excellent opportunity to conduct a strategic approach during my academic studies while acquiring fundamental industrial design competencies under a practical challenge.

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The main goal was to develop a collection of multiple handles and bring inspirational details to each product, allowing the company to enter different markets with simple shapes and features. This was a crucial decision from my initial market research, where there was a special need in the Portuguese market to innovate between affordable options and luxury goods. Depending on each consumer's behavior, I developed six models to perform under specific needs.