Apoio ao Design Nacional (ADN) is a conceptual not-to-profit organization that highlights the work of Portuguese designers across the globe.

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The brand embraces the phrase «apoio ao design nacional» («support for national design»), and its name communicates the concept of DNA, emphasizing the importance of heritage and growth within its main responsibility: promoting a cultural legacy made of hundred personalities.

Note: In addition, it showcases a movement of change through creativity and wisdom, without forgetting the ancestors of Portuguese design. Just like DNA, the organization wants to identify all contemporary genes and narrate the story of what makes Portugal so purely different.

The logo combines the fusion of the letters 'A' and 'D' with two visual elements: the heart and the hug. This composition not only demonstrates the institution's name but also expresses the support for national patrimony.

Note: The logomark might also be distinguished with a contemporary signature «Portugal Abraça o Design» («Portugal Embraces Design»).